kush seokyong shim


週末展 / Jumaljun

Jumaljun Exhibition Branding
co-working w/ Haerori (@keepbleu)

Planned and created social club for workers who have been waiting for only weekends but also creating something personal but meaningful apart from their works. Jumaljun means ‘Weekend’ (jumal) + ‘Exhibition’ (jun) and contents of the exhibition is made on weekends as a hobby. Since members, formats and contents are open and unlimited, I - as a director and designer of this club - have considered unique logo (borrowing Korean words) and illustration to contain casual and pleasant atmostphere.