Kush Seokyong Shim
심석디


Branding Design
  1. .txt
  2. geulwoll 글월
  3. Komune 
  4. OFFSET
  5. M1CT
  6. 5 Lawns 7:04
  7. das ist PROBAT.
  8. therethehouse
  9. Astronaut Supply
  10. 七福商會
  11. Le Feux
  12. AlterSide
  13. Confier


Album Promotion Design
  1. BLACKPINK Debut Promotion
  2. BIGBANG 3rd L.P.
  3. AKMU <WINTER>
  4. iKON <#WYD>
  5. AKMU Studio Concert


Poster Design
  1. MUJI Campaign
  2. Berlin Illustration Fair



Mark

3. Thomas Kuhn

 




TK / 1962
From The Structure of Scientific Revolutions

            Yet one standard product of the scientific enterprise is missing. Normal science does not aim at novelties of fact or theory and, when successful, finds none. New and unsuspected phenomena are, however, repeatedly uncovered by scientific research, and radical new theories have again and again been invented by scientists.
            The practice of normal science depends on the ability, acquired from exemplars, to group objects and situations into similarity sets which are primitive in the sense that the grouping is done without an answer to the question, “Similar with respect to what?” One central aspect of any revolution is, then, that some of the similarity relations change. Objects that were grouped in the same set before are grouped in different ones afterward and vice versa. Think of the sun, moon, Mars, and earth before and after Copernicus; of free fall, pendular, and planetary motion before and after Galileo; or of salts, alloys, and a sulpuhur-iron filing mix before and after Dalton.





Mark